Strategic Integration

Organizations have many messages to communicate across many channels. Often, they also have many agencies to manage, all working on related pieces of the communications and marketing mix. It’s a “many messages, many channels, many partners” challenge. Our strategic integration team understands how to address this challenge. Collaborating with other agency partners to develop holistic marketing communications plans that connect the dots across disciplines and remits, we identify where communications can connect and elevate efforts across paid, earned, shared and owned channels by building and leading interdisciplinary teams from across the firm, within the network of our parent companies and with outside partners.